KOTO & MKE - KOTO (Know One Teach One) Market Entry and Feasibility Study for Myanmar Market - 2012
KOTO is a social enterprise that works with disadvantaged youth. Over a two year period, the youth were given training in hospitality management and the culinary arts. Training was provided in a training centre and the youth experienced a real world work experience in the KOTO restaurant. After their training, the youth go on to work in the hospitality industry and as chefs in various restaurants.
KOTO began looking for a suitable destination for the next branch of its social enterprise. Yangon was highlighted as a possible market to enter because of both the rapidly changing socio-political and economic situation in Myanmar and business connections to key supporters of the enterprise already located in the city. As such a Feasibility study was conducted.